In this session Clive K. Lavery (@cklaery) talked about the Digital Trends they analyzed based on the financial industry. They have a report with a lot of good examples, hopefully they will publish this as a white paper.
10 Digital Trends:
1 - Asymmetric Engagement - Strategies are not only happening on a website, there is more interaction (Crowd Sourcing, Serious Gamification, Social ...)
2 - Empowerment: Customers don't want to be thought
Life Assistence: www.mint.com (Personal Finance Management), Personal Heath Managements (MSN)
Civic Engagement: www.guardian.co.uk - Political Watch /
3 - Self-Sovereignty: Kout (www.kout.com) - Influence Monitoring - You want to be in a community but want to be recognized
4 - Context Awareness: The context is important, but the context is not "mobile" but the goal the user wants to reach (Geo-Fencing, Smart Targeting)
5 - Lifeline - Digitazation: You show you life online
6 - Convergence - Smart Homes, smart cars (Channel Alignment, Augmented Reality, Unified Communications)
7 - Distributed Experience: Content is distribute into various channels (Micro Blog, etc. ) (Portability, Extensibility, Modularity)
8 - Ubiquity: Web is everywhere and we take what we want - not going online anymore (Mobile Computing, Capability Cloud, Object Hyperlinking)
9 - Human centricity: Natural User Interaction, Cognitive Design, Affective Computing (Users are more dynamic, can we plan how the users are using it)
10 - Sensemaking: A process to make sense out of big load of data; Data Aggregation, Advanced Analytics, Data Visualization
The problem: It's not possible to test innovation unless you created it.
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