We're selling "just" ideas.
UX is about communication: We can use written, verbal or visual communication.
Visual communication is powerful - Images are processed in parallel.
- Communicate design visually: Visualisation improves comprehension and inference.
- Engage you audiences: Stakeholder should unterstand the designs. - Do collaborative workshops (Books: Game storming, Visual meetings)
- Tell engaging stories - talk about people's experiences. (Storyboards)
- Speak your audience's language - Use their terms and language. (Conversion funnel optimisation vs. Improving users' experience)
- 8 Steps by Dan Brown - Communicating design
The theory of Consumer Buying Behaviour
- Problem recognition - Explain the problem you are trying to solve. Ensures that your perceptain aligns with the perception of the user.
- Information search - Present information that frames the design problem and sets the constraints. (Explain the starting position)
- Options evaluation - Show the client multiple solutions and you thinked about a wide range of possible solutions. Share your thinking process.
- Purchase decision - Explain why the one solution is the best and "sell" it.
- Post-purchase evaluation - Document your decisions process for future reference and validate your design with users.
Designing design deliverables
- Every UX deliverable has two layers - The ideas (the what) and the presentation (the how).
- Present UX deliverables in a way of user-centered design... More thinking about the ideas, leass about the presentation.
- Characteristics of deliverables:
- Consistency: Be consistent in names and visual styles (across and within deliverables)
- Recognition rather than recall: Don' t force people to remember stuff, make your deliverables visible and easily accessible
- Aesthetic and minimalistic design: Make it nice to look at but avoid decoration.
- Deliverables should be prioritized: Emphasize important stuff and de-emphasise irrelevant details.
- Wireframe-Example: Actual design is probably alright but the presentation layer is not correct. / Mix up annotation and design
- Sitemaps: Avoid sloppy connections and crossing lines if not needed, avoid sloppy text placement and text variations (variant A, variant B),
- Always use cover sheets - Your deliverables should explain themselve...
- Storyboard - Using sketching template, with your logo on it.
- Wireframes & Colors: 1-2 colors, not use highly saturated colours