Hi,
after my Blogging-Summer-Break I want to share again some interesting links of the last weeks.
Crazy: 90 Percent of People Don't Know How to Use CTRL+F
theatlantic.com, Alexis Madrigal - August 18th, 2011
Alexis Madrigal talked with Dan Russel, a search anthropologist at Google, and was surprised that 90% of people don't know how to use CTRL/Comman + F to find a word in a document or web page!
ROI of UX
i-Thought.org, Marie-Claire Jenkins - May 29th, 2011 (already a little bit older)
I'm always interested on how to communicate the ROI of UX to customers and stakeholders. Most of the times these are high-level and boring articles but this article is a short summary and you should have a look at this video created by Susan Weinschenk.
Neues Google+ Feature zeigt Best Practice für responsive UIs und Scrollen
uxzentrisch.de, Tobias Jordans - August 19th, 2011
One of my new favorite blogs is "UXzentrisch" ... but it's only available in German. In this article they talk about the new google+ Feature (You-Tube Video in Englisch) and the best practice of a responsive UI in the browser.
Have a nice day,
Br, Claudia
Showing posts with label User research. Show all posts
Showing posts with label User research. Show all posts
May 17, 2011
UXLX - 4: Friday Talks - Part 1
Hi,
last Friday at the UXLX a lot of interesting talks took place. Here is my overview of the first part.
Louis Rosenfeld - On not declaring victory: Going beyond user research
Insights live in different silos.
- The reports from the user research group
- Query data gleaned from site search team
- The logs from the call center
- The reports coming out of the analytics applications
- Insights from Voice of the Customer research (surveys)
- CRM data
- The insights coming out of the research center.
Nick Finck - The Cross-Channel Experience
What is cross-channel experience?
Cross-Channel experience Design is the process of designing for all the touchpoints a person has with a business regardless of channel.
- Interactive touchpoints: Web, mobile, etc.
- Human touchpoints: Sales person, hotline, etc.
- We must break down the silos.
- We must cross-pollenate (collaborate with different parts of the company)
- We must work more like a hive.
... With a unified version of what we're trying to do.
Stephen Anderson - Critical Thinking Skills for UX Designers
Critical Thinking Skills - Z-Shaped Thinkers:
○ "When everyone zigs, zag."
○ Changing what you are doing through critical thinking
Z-Shaped Thinkers approach challenges (of all kinds!) in different ways.
Skills of Z-Shaped Thinkers:
Kristina Halvorson - Content/Communication
Problem: We still think about content as copywriting? It's just writing and everybody has Word :-)
Tools to get the writer in the room at the beginning - Content strategy
Content strategy plans for the creation, delivery and governance of content.
Core content strategy - What are we going to do with our content?
Content components: Structure & substance
People components: Workflow & governance
Br, Claudia
last Friday at the UXLX a lot of interesting talks took place. Here is my overview of the first part.
Louis Rosenfeld - On not declaring victory: Going beyond user research
Insights live in different silos.
- The reports from the user research group
- Query data gleaned from site search team
- The logs from the call center
- The reports coming out of the analytics applications
- Insights from Voice of the Customer research (surveys)
- CRM data
- The insights coming out of the research center.
 |
| Louis Rosenfeld |
A nasty, three-headed cartographic challenge
1. Fragmentation: Tell us where an organizations insights live
2. Differentiation: Tell us what kind of insights there are
3. Synthesis: Tell us how to combine them effectivelyThe organization's challenge: thinking with a whole brain.
Some recommendations:- Get out of your silo
- Establish what's common: KPI / goals, Segments/personas
- Map it: Maps, after all, are designed objectsPut people together from different silos
Win it: Companies that integrate their silos of insight will outpace their competitors
Christian Crumlish - Playful Design
Play - all the concepts of play he's working on has something to do with moving in space.
Masks: Putting on a role
Make belive: Invent themselves online
Reimagining: Play a role
Games:structured play
Games:
- Needs to start of with an invitation: "do you want to play"
- Boundaries: You have a system you play in
- Rules
- Goals: What is the goal of the game?
- Competition
- Cooperation
"It's easy to make a game fun, but it's hard to make the HR website fun."
 |
| Christian Crumlish |
 |
| Nick Finck |
What is cross-channel experience?
Cross-Channel experience Design is the process of designing for all the touchpoints a person has with a business regardless of channel.
- Interactive touchpoints: Web, mobile, etc.
- Human touchpoints: Sales person, hotline, etc.
What you should do...
- Know the context of use
- Attention to detail counts
- Look for hacks
- Follow the whole engagement
- Learn the business process
- Understand how employees work
- We must break down the silos.
- We must cross-pollenate (collaborate with different parts of the company)
- We must work more like a hive.
... With a unified version of what we're trying to do.
Stephen Anderson - Critical Thinking Skills for UX Designers
Critical Thinking Skills - Z-Shaped Thinkers:
○ "When everyone zigs, zag."
○ Changing what you are doing through critical thinking
Z-Shaped Thinkers approach challenges (of all kinds!) in different ways.
Skills of Z-Shaped Thinkers:
- Rephrasing the problem
- Explore many perspectives
- Synthesize information
- Embrace constraints
- Challenge assumptions
- Appreciate details
 |
| Stephen Anderson |
Kristina Halvorson - Content/Communication
Problem: We still think about content as copywriting? It's just writing and everybody has Word :-)
Tools to get the writer in the room at the beginning - Content strategy
Content strategy plans for the creation, delivery and governance of content.
Core content strategy - What are we going to do with our content?
Content components: Structure & substance
People components: Workflow & governance
 |
| Kristina Halvorson |
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