100 things every designer needs to know about people & Neuro Web Design - What makes them click?

Hi,

in the last month I read two great books by Susan Weinschenk:

• Neuro Web Design: What makes them click? (2009)
• 100 Things every designer needs to know about people (2011)

She has a Ph.D. in Psychology and is working in the field of user experience for 30 years.

Both books draw their attention to the things that are going on in people unconsciously - how do they perceive information? How are they focusing their attention and what motivates them? How are they deciding?

But the books are not only high-level and theoretical, they also bring concrete examples for designers - like the perception of different font types or sizes.

Both books are worth reading, but if you want to have the one with more content, more pictures and more colors try the "100 things" book.

Br, Claudia